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During our partnership at
Book-of-the-Month Club, we led the creative efforts during one of the company’s most
dramatic periods of growth. We held numerous, long-standing controls, and drove creative development
of several new business launches. In 2005 we united again to form Moroney & Vermont, Inc., an
agency with a core competence in direct marketing creative. We’ve deployed our talents and
deep experience for a variety of clients in industries such as publishing, music, insurance, fashion,
health care, educational publishing, e-commerce, and e-learning.
Michael Moroney
Michael Moroney learned the nuts and bolts of advertising as
a copywriter at Prentice-Hall, selling legal and tax books via direct mail. Mr. Moroney spent
18 years at Book-of-the-Month Club (a division of Time Warner), where he held
several positions, including that of Vice President, Promotion Director. In
1998, he moved to BMG Direct, a division of Bertelsmann. In that position he
spearheaded the creative, editorial and production efforts of the BMG music
clubs and the CDNOW music website. He is on the Board of Directors of The John
Caples International Awards and is a member of The Direct Marketing Idea Exchange. |
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Clare Vermont
Clare Vermont learned the fine points of art direction
in the promotion department of Mademoiselle Magazine. She then
moved to Gunn Associates, a New York advertising agency, where she worked on
the Playtex, Burlington-Klopman, and No Nonsense fashion accounts. For
seven years, she headed her own agency, Vermont Associates, developing
creative for American Express, Hilton Hotels, House Beautiful, General
Electric, and The Museum of the City of New York. At Book-of-the-Month
Club (now Bookspan), she started as Art Director and rose to the position
of Vice President, Executive Creative Director. She is a member of the
Direct Marketing Club of New York and Women in Direct Marketing. |
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